FASHION NEWS

對抗肺炎疫情:Gucci 率先捐款 200 萬歐元,發起募資活動

Gucci 日前宣布加入對抗 COVID-19 新冠肺炎疫情的行列,以 2 筆合計 200 萬歐元的捐款,分別捐助予群眾集資活動:

  1. 在義大利:Gucci 與聖保羅聯合商業銀行(San Paolo Banca Intesa)合作為國民防衛部門(Protezione Civile)募款。
  2. 在全球:則透過 Facebook 發起的等比募款來籌募 WHO 團結救助基金(COVID-19 Solidarity Response Fund)。

 

這是繼 Gucci 母公司開雲集團,向中國、義大利與法國捐款,並為醫護人員製作超過 100 萬個口罩與防護衣之後所提出的最新倡議。

View this post on Instagram

We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on gucci.forfunding.it to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve

A post shared by Gucci (@gucci) on

Gucci 創意總監 Alessandro Michele 與 CEO Marco Bizzarri 在聯名信中向在全球各地的公司員工宣佈這項倡議:「這場嚴重流行病喚起我們投入未曾預期的任務,卻也號召我們更果斷地響應,並力挺在義大利與全球各地、每天在前線力抗 COVID-19 嚴重流行病的健康照護工作人員、醫師、與護士等執行無私的工作。逢此艱困之際,他們的仁善與勇氣為我們照亮前程,藉由互相支援、並協助病毒肆虐下最羸弱的民眾,我們將克服危機。團結,更勝以往。

在義大利,Gucci 捐贈 100 萬歐元給國民防衛部(National Civil Protection Department),並透過聯合商業銀行的群眾集資平台 ForFunding 以專屬網頁 gucci.forfunding.it 讓 #GucciCommunity 一齊投入捐款。資金將撥予義大利的國民防衛部,以強化當地醫療服務、與管理緊急狀態的組織,並以挹注加護病房新增病床為優先。

在國際方面,Gucci 透過 Facebook 發起的 1,000 萬美金等比募款來捐款 100 萬歐元給聯合國基金會的 COVID-19 團結救助基金(COVID-19 Solidarity Response Fund)以支援 WHO。COVID-19團結救助基金旨在支援 WHO 跨國拯救生命的工作,包括協助追蹤與理解病毒的傳染、強固病人的照護與加護病房、改善健康照護人員的配備供應,包括防護裝置等,並加速開發疫苗與療程。號召 #GucciCommunity 透過 Gucci Instagram 及 Facebook 官方頁捐款,Facebook 將根據這項等比倡議、依該項募款總額再行等額捐款。

群眾集資活動也從公司內部向全球各地超過 19,000 名公司員工推行,作為團結的示意。

View this post on Instagram

Do the Five. Gucci supports the World Health Organization @who on official messages for the #Covid19 crisis. Be ready to fight #Covid19 by doing the five. 1. Wash Hands: frequently with soap and water or an alcohol-based solution. 2. Cover Cough: Cover your nose and mouth with a bent elbow or a tissue when you sneeze or cough. Dispose of tissue immediately and wash your hands. 3. Don’t Touch. Avoid touching your face, particularly your eyes, nose or mouth to prevent the virus from entering your body. 4. Keep Distance. In terms of social distance, take a step back. Stay at a safe distance from others. 5. Stay Home. If you feel unwell, stay home. Please follow all instructions provided by your local health authorities. We Are All in This Together #GucciCommunity #StaySafe #FlattenTheCurve Join with us and donate now to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization through the Donate Sticker on our Stories. @alessandro_michele

A post shared by Gucci (@gucci) on

Gucci 將其超過 7,000 萬 Followers 的社群媒體帳戶交由 WHO 管理,協助擴大官方的公眾服務資訊以防護社區的健康、安全與福祉。

Alessandro Michele 與 Marco Bizzarri 聯名信中寫道:「Gucci 已經創造了一個開放自由的世界:也就是 Gucci的 全球社群。我們請求各位能成為這項危機的創變者(Changemakers),與我們齊心對抗新型冠狀病毒。齊心抗疫,We are all in this together.」

View this post on Instagram

With a view to providing a lasting response to the current pandemic, @kering_official, which includes Gucci, contributes to the fight against Covid-19. In the days ahead, the Group will provide the French health service with surgical masks and its preparing to manufacture new ones—while complying with the strictest health protection measures for its staff members—and made a financial donation to the Institut Pasteur to support its research into Covid-19. This contribution follows those already made in China and Italy in recent weeks. On March 11 in Italy, Kering and its Houses made donations to the four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio. More recently, Gucci responded to a call to fashion companies from the Tuscany Region for surgical masks and medical overalls, and aims to donate to 1.1 million surgical masks and 55.000 medical overalls in the coming weeks, subject to relevant authorizations. On January 28 in China, Kering and its Houses announced a donation to the Hubei Red Cross Foundation to help fight the spread of the virus.

A post shared by Gucci (@gucci) on